The pool and wellness segment within construction concentrates attention in Madrid in November. Piscimad 2026 arrives amid stronger demand for sustainable construction and water treatment solutions that influence purchase decisions in both new builds and renovations.
Dates and venue for Piscimad 2026
PISCIMAD runs from 10 to 13 November 2026 at IFEMA MADRID, Ifema - Parque Ferial Juan Carlos I. The venue hosts the exhibition areas and the technical activities that form part of the International Construction Week.
Exhibitor and visitor profile at Piscimad 2026
Exhibitors include manufacturers of pool equipment, water treatment systems, spa climate control and turnkey solutions for aquatic facilities. Visitor segmentation shows 34 percent installers and maintenance professionals, 28 percent construction developers and renovation companies, 15 percent warehouses and distributors, and 7 percent architectural firms.
Key figures for Piscimad 2026
The event registers 46.7 K participating professionals and 560 exhibiting companies. Exhibition space totals 38 K m2 and the event draws participants from 81 countries. The technical program features more than 80 specialist conferences.
How to prepare B2B prospecting at Piscimad 2026
Target by role. With a large share of installers among attendees, prepare installation-ready documentation and clear maintenance guides. For developers focus on case studies that demonstrate energy savings and lifecycle costs. For distributors bring logistical terms and margin models that enable quick commercial discussions.
Design a clear demo plan. On a crowded show floor, tactile samples and short, measurable demonstrations help buy attention. Have technical sheets and commercial offers ready to send on the spot and a standard lead form to record delivery times and next steps.
Use the technical sessions strategically. Review the agenda to align contacts with relevant talks and arrange meetings with delegates attending those sessions. Tag leads by commercial priority for structured follow up after the show.
Closing note and link
Piscimad 2026 sits within International Construction Week, which allows comparing complementary solutions in a single visit. If you plan to expand orders or channel presence, enter the show with concrete offers and defined delivery schedules. Detailed exhibitor listings and practical information are available at the official site http://www.ifema.es/en/piscimad
