--- title: "Optikmassan 2027 Dates and Visitor Profile | DataOrigin" description: "Optikmassan 2027 takes place from January 15 to 16, 2027 in Stockholm. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/optikmassan-2027/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Optikmassan 2027](/images/blog_events/optikmassan.webp) # Optikmassan 2027 Stockholm, Sweden | From January 15 to 16, 2027 Optikmassan 2027 takes place from January 15 to 16, 2027 in Stockholm. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://optikmassan.se/) Health & Wellness Joaquín Montesinos • Published October 20, 2026 The Nordic optics market brings together technical innovation and retail solutions that set the industry agenda. Optikmassan 2027 takes place on 15 and 16 January in Stockholm and showcases suppliers of eyewear, lenses, diagnostic instruments and retail services for optical practices. ## Dates, hours and venue Optikmassan 2027 runs on Friday 15 January from 12:00 to 19:00 and Saturday 16 January from 10:00 to 16:00 at the Stockholm Waterfront Conference Centre. The event is organized by SOLF, Sveriges Optikleverantörers Förening, together with At Event Sweden AB. ## What exhibitors bring to the floor Exhibitors present optical lenses, frames and accessories, contact lenses and visual examination instruments. The show also includes software and service providers aimed at optical retail, enabling attendees to compare physical products with digital and operational solutions in the same visit. ## Key themes at Optikmassan 2027 The exhibition layout highlights several focus areas. Attendees will find demonstrations of the latest optical technology, trends in functional frames and materials, research and development updates for clinical offerings, and digitalization with retail workflows in mind. E‑commerce platforms and omni channel solutions for stores are also featured. ## B2B prospecting advice for the show Prepare a target list of exhibitors and book short meetings for product demos that require hands‑on evaluation. Prioritize instrument and software demonstrations, prepare technical and commercial questions in advance and decide which lead information you need to capture at each stand. Follow up with concise messages referencing the demo and proposed next steps. ## Practical tips for exhibitors and buyers Exhibitors should focus on case based demos that compare performance and implementation costs. Buyers should prioritize stands offering instrument trials and retail software walkthroughs, and collect visual references of products for post event evaluation. ## Closing recommendation Optikmassan 2027 condenses the Nordic supply chain for optical practices into two intensive days. If you need to assess frames, lenses, clinical equipment or retail technology, structure your agenda around demos and meetings. Register and review exhibitors and schedules at [https://optikmassan.se/](https://optikmassan.se/) to plan your visit. ## Imágenes ![](/images/blog_events/optikmassan-dsc03305-1920x1080.webp) ![](/images/blog_events/optikmassan-dsc02830-1920x1080.webp) ![](/images/blog_events/optikmassan-dsc03294-1920x1080.webp) ## Looking for the Optikmassan 2027 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app?lang=en) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is Optikmassan 2027? Optikmassan 2027 takes place from January 15 to 16, 2027 in Stockholm. How can I get the Optikmassan 2027 exhibitor list? Sign up for free on DataOrigin to check Optikmassan 2027's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. [![Events for Health and Wellness Companies](/assets/img/gallery/blog/sector-salud.webp) ### Events for Health and Wellness Companies Health & Wellness](https://dataorigin.es/en/blog/events-health-sector/)[![The Largest B2B Trade Shows in Europe](/images/blog_events/fitur.webp) ### The Largest B2B Trade Shows in Europe Trade Shows](https://dataorigin.es/en/blog/largest-b2b-trade-shows-europe/)[![Events for Sports and Fitness Companies](/assets/img/gallery/blog/sector-deporte.webp) ### Events for Sports and Fitness Companies Sports & Fitness](https://dataorigin.es/en/blog/events-sports-fitness-sector/)[![Trade Show ROI Calculator](/images/blog_events/2026-02-22-euroshop-2026-euro26-tb24279.webp) ### Trade Show ROI Calculator](https://dataorigin.es/en/tools/trade-show-roi-calculator/) Exhibitions are evolving. It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with Optikmassan 2027 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)