The Alpe-Adria tourism corridor brings together nature routes, culinary offers and cultural trails that are seeking sales channels and regional partnerships. Natour Alpe-Adria 2027 takes place from 3 to 6 February 2027 in Ljubljana and presents tourism products alongside hospitality solutions.
Practical information for Natour Alpe-Adria 2027
The event runs from 3 to 6 February 2027 at the Ljubljanski sejem - Ljubljana Exhibition and Convention Centre located at Dunajska cesta 18. The main train station sits a five minute walk from the venue and multiple city bus lines stop nearby. Onsite facilities include parking and bike racks with access to the BicikeLJ public bike system.
Sectors and exhibitor profile for 2027
The show combines regional destination representation with hospitality and restaurant suppliers. Exhibitor profiles include HoReCa equipment manufacturers, caravan and camping gear providers and companies focused on outdoor tourism experiences. Institutional tourism boards and themed showcases for culinary products appear alongside professional hospitality services.
Highlighted program elements in this edition
The Jakob Award features a 2027 theme on innovative accommodation solutions in natural settings. Running alongside the fair is the International HoReCa Professional GASTexpo which spotlights gastronomy and hotel management equipment. The program also includes workshops and sessions that present routes and experiential products from the region.
Key figures summarizing the event reach
Official figures list 20,000 visitors and 300 exhibitors, reflecting the commercial scale of the fair across four days and multiple thematic areas.
B2B prospecting advice for exhibitors and buyers
Set precise targets before attending. Use the official exhibitor list to prioritize meetings and prepare a concise pitch that highlights operational benefits for destinations and accommodation providers. Sales teams should assign roles for stand coverage, prearranged meetings and lead qualification fields focused on decision authority and budget range.
Bring demonstrable materials and mobile accessible technical data to speed up conversations. Capture contact details with next-step actions and schedule follow ups within days after the fair for best conversion.
Natour Alpe-Adria 2027 brings together tourism, hospitality and professional gastronomy with areas dedicated to outdoor gear and caravan shows. Full practical information and registration are available at the official site http://www.alpeadria.si/en. If your aim is to grow B2B traction in the tourism market, arrive with a compact value proposition, technical materials ready to share and a follow up plan tailored to buyers you meet at the fair.
