--- title: "MultichannelDay 2027 Dates and Visitor Profile | DataOrigin" description: "MultichannelDay 2027 takes place on April 22, 2027 in Cologne. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/multichannelday-2027/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![MultichannelDay 2027](/images/blog_events/multichannelday.webp) # MultichannelDay 2027 Cologne, Germany | On April 22, 2027 MultichannelDay 2027 takes place on April 22, 2027 in Cologne. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://multichannelday.de) ECommerceRetail & Consumer GoodsMarketing & Sales Joaquín Montesinos • Published October 9, 2026 Multichannel strategies and e commerce operations are evolving fast. MultichannelDay 2027 takes place on April 22, 2027 at RheinEnergieStadion in Cologne and gathers retailers, brands and service providers to focus on marketplaces, logistics and commerce tech. ## Key numbers for MultichannelDay 2027 The event lists about 2,000 attendees, roughly 120 exhibitors and an event area of 8,000 square meters. Programming runs across four stages with approximately 40 talks and workshops covering marketplaces, fulfillment and technology stacks. ## Who attends and what sectors are represented Expect a mix of marketplaces, platform vendors and logistics providers. Previous lineups include major marketplaces such as Amazon and eBay, retailers like OTTO Market and MediaMarktSaturn, and service vendors including DHL, JTL, PayPal, SAP and Shopware. That makes the audience a blend of marketplace managers, ecommerce operations leads, marketing specialists and fulfillment partners. ## Program highlights and topical focus The agenda is organized by four stages with tracks on marketplaces, AI applications in commerce, operational excellence and hands on workshops. Sessions explore AI for product imagery and listings, cross border VAT and bookkeeping, marketplace strategies and integration approaches for shops and ERP systems. ## Practical tips for B2B prospecting at the show - Target your exhibitors. Identify which marketplace operators and technology vendors match your channel priorities and book meetings in advance using the exhibitor directory and agenda tools. - Bring data and specifications. Prepare product feed samples, SKU data, lead times and margin targets to discuss API integration, catalog requirements and fulfillment constraints. - Ask logistics and payments questions. Focus on SLA levels for fulfillment, return handling, fees for marketplace fulfillment and cross border payment solutions. - Structure short meetings. Aim for focused 20 to 30 minute sessions with clear objectives such as integration feasibility, onboarding timeline or pilot scope. - Share metrics and quick case studies. Present conversion rates, average order value and cost per order to make vendor conversations actionable and faster. ## Visitor practicalities The event runs as a one day trade fair with full day catering and free parking indicated by the organizer. Access to all stages is included and the format mixes keynote style sessions with workshop slots and exhibitor demos within the stadium venue. Final thought and link For teams that need to improve marketplace coverage, tighten fulfillment or evaluate automation for listings, MultichannelDay 2027 concentrates the relevant vendors and sessions into a single day. Check agenda and tickets on the official site [https://multichannelday.de](https://multichannelday.de) and prioritize meetings with integration and fulfillment providers to move initiatives forward. ## Looking for the MultichannelDay 2027 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app?lang=en) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is MultichannelDay 2027? MultichannelDay 2027 takes place on April 22, 2027 in Cologne. How can I get the MultichannelDay 2027 exhibitor list? Sign up for free on DataOrigin to check MultichannelDay 2027's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with MultichannelDay 2027 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)