Europe’s automotive aftermarket converges in Madrid for four days of product launches and business meetings. From 7 to 10 April 2027 industry players meet at IFEMA to assess supply, diagnostics and workshop equipment.
Practical information for Motortec - Automechanika Madrid 2027
The event runs from 7 to 10 April 2027 at Ifema - Parque Ferial Juan Carlos I. Professional registration and accreditations are handled via the official site. Exhibitors and visitors can use the Liveconnect platform to arrange meetings ahead of the show.
Sectors and company profiles at the fair
Exhibitors include spare parts manufacturers, distributors, diagnostic and workshop equipment suppliers, tire and lubricant brands and fleet solutions providers. Visitor profiles range from independent workshops and buying groups to dealer networks and tech firms offering software for maintenance and operations.
Key figures for Motortec - Automechanika Madrid 2027
The fair gathers some 65000 participants and 710 exhibitors. Delegations come from 80 countries. Activities for workshop professionals involve over 34000 attendees and more than 7000 students take part in the event.
Commercial prospecting and networking at Motortec
Use Liveconnect to pre-schedule one-to-one meetings and target a short list of top prospects. Prepare concise technical datasheets and pricing packages to speed negotiations. For distributor conversations, present clear margin scenarios and logistical terms. If demonstrations are required, reserve demo slots in advance and communicate them when confirming meetings.
Follow up within 72 hours with a tailored commercial proposal and a proposed date for a next call. Use two follow-up templates to streamline responses: one for qualified leads with a concrete offer and another for exploratory contacts offering a product demo.
Market signals for 2027 exhibitors
Demand for integrated digital diagnostic solutions and reliable spare part availability shapes buyer decisions. Suppliers that pair product availability with technical support and training will find traction among networks of workshops.
Closing note and source
For teams focused on acquiring distributors or workshop customers, Motortec - Automechanika Madrid 2027 concentrates decision makers at IFEMA. Check the exhibitor map and arrange meetings via Liveconnect to convert contacts into deals. Official details and registration are available at http://www.ifema.es/en/motortec
