--- title: "How to Get Leads at Mercedes-Benz Fashion Week Madrid 2026 | DataOrigin" description: "Mercedes-Benz Fashion Week Madrid 2026 takes place from September 14 to 19, 2026 in Madrid. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/mercedes-benz-fashion-week-madrid-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Mercedes-Benz Fashion Week Madrid 2026](/images/blog_events/mercedes-benz-fashion-week-madrid.webp) # Mercedes-Benz Fashion Week Madrid 2026 Madrid, Spain | From September 14 to 19, 2026 Mercedes-Benz Fashion Week Madrid 2026 takes place from September 14 to 19, 2026 in Madrid. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](http://www.ifema.es/en/mbfw-madrid) Fashion Joaquín Montesinos • Published August 24, 2026 Spanish fashion concentrates its calendar in Madrid from 14 to 19 September with the celebration of Mercedes‑Benz Fashion Week Madrid 2026. This S/S 27 edition stages runways in several iconic points of the city and combines established brands with emerging designers. ## Venues and schedule of Mercedes‑Benz Fashion Week Madrid 2026 The official program places events in distinctive spaces across the capital. Among the locations are the Greenhouse of the Palacio de Cristal de Arganzuela and the Galería de Cristal of the Palacio de Cibeles. Universidad Nebrija serves as one of the main venues for established brands and the EGO platform. In addition, part of the programming takes place outdoors across different areas of the city. The Ifema Parque Ferial Juan Carlos I venue appears as the institutional site linked to the organization. The confirmed dates are 14 to 19 September. The daily schedule includes runway shows spread over those days and parallel activities that integrate fashion, culture and professional meetings. ## Profile of exhibitors and designers attending The event brings together designers, brands and professionals from the fashion sector. Recent editions have featured names such as Johanna Ortiz, Agatha Ruiz de la Prada, Teresa Helbig and Paloma Álvarez, reflecting a mix of commercial labels and designers with projection. The program includes both seasonal runways and spaces dedicated to emerging talent under the EGO label. ## Notable activities in this edition The runways occupy emblematic locations in Madrid with indoor shows and proposals in public spaces. Also included is the celebration of the official party for the autumn‑winter 26/27 season, an event with guests from the fashion sector and cultural fields. The official schedule and ticket sales are managed by the organization through IFEMA channels. ## How to prepare commercial prospecting at MBFWMadrid 2026 Plan routes between venues because the shows are spread across different locations. Identify in advance the designers and brands that appear on the schedule and request meetings with their press teams or showrooms. Bring concrete and digital materials: a dossier with commercial metrics, a lookbook on tablet and small samples if your activity requires them. Communicate clear objectives at each meeting. For sales agents it is advisable to prioritize contacts with purchasing managers and showroom managers, and set follow‑up actions after the event with concrete dates and proposals. Take advantage of public sessions to evaluate trends and detect brands that fit your portfolio. ## Conclusion and official link Mercedes‑Benz Fashion Week Madrid 2026 proposes a week that articulates runways and urban spaces to showcase S/S 27 and A/W 26/27 collections. If your goal is B2B prospecting, check the schedule and accreditations and purchase tickets at [http://www.ifema.es/en/mbfw-madrid](http://www.ifema.es/en/mbfw-madrid) to organize routes and meeting requests in good time. ## Looking for the Mercedes-Benz Fashion Week Madrid 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is Mercedes-Benz Fashion Week Madrid 2026? Mercedes-Benz Fashion Week Madrid 2026 takes place from September 14 to 19, 2026 in Madrid. How can I get the Mercedes-Benz Fashion Week Madrid 2026 exhibitor list? Sign up for free on DataOrigin to check Mercedes-Benz Fashion Week Madrid 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with Mercedes-Benz Fashion Week Madrid 2026 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)