Regulation and AI are high on the media agenda in 2026 and Medientage 2026 positions its program around those tensions. The organizers present the event under the motto “Die Zukunft der Medien selbst bestimmen” for its 40th edition in Munich.
The 40th edition and editorial focus
The 40th MEDIENTAGE München frames discussions on artificial intelligence, content transparency and publication rules. The event maintains a Call for Participation and publishes resources such as a media library, podcast and blog that reflect the topics planned for the conference.
Practical information and venue
Medientage 2026 runs from 21 to 23 October 2026 in Munich. The event lists House of Communication as the venue. Tickets are reported as available through the official channels and the site provides travel and press information along with multimedia assets useful for attendees.
Program highlights and confirmed speakers
Announced speakers cover media, policymaking and production sectors. Names listed include Ingrid Brodnig, Prof. Dr. med. Alena Buyx, Alexandra Geese, Marco Giordani, Fabian Grischkat, Katja Hofem, Marie Kilg and Fred Kogel. The full speaker overview and session details are published on the official site.
Industry segments represented
The program and partner roster indicate participation by companies in audiovisual production, streaming platforms, advertising agencies and organizations involved in digital policy. Partners and exhibitor formats combine sessions, partner areas and media showcases typical of the MEDIENTAGE brand.
B2B outreach and meeting tactics for MTM40
Concrete actions to commercialize at Medientage 2026:
- Build a shortlist of 8 to 12 target organizations from the speaker and partner lists before arrival.
- Draft a concise outreach message outlining a clear value proposition for audiovisual projects or advertising partnerships and follow up with tailored material by email.
- Schedule 15–25 minute face to face meetings and prioritize slots at the House of Communication where sessions concentrate.
- Use the event media library and recorded content to align your pitch with themes such as AI regulation and content labeling.
Practical tips for exhibitors and visitors
With tickets on sale, lock meeting slots early and prepare visual samples accessible via tablet or QR links. For commercial stands prioritize brief case studies with measurable outcomes for campaigns and production work.
Closing thought and official link
Medientage 2026 brings regulatory and technological debates to the foreground as the industry adapts to new rules for AI-produced content. If your goal is to prospect clients in the audiovisual ecosystem or to track regulatory shifts, review the program and partner list and arrange meetings in advance. Full program and ticketing information are available at the official site https://medientage.de.
