Three days in Madrid concentrate suppliers and buyers linked to the meat value chain. Meat Attraction 2027 takes place inside Anuga Select Ibérica, offering a focused showcase of products and services for the meat sector from 16 to 18 February 2027.
Practical information and venue
Meat Attraction 2027 runs from 16 to 18 February 2027 in Madrid. The event is hosted at Ifema - Parque Ferial Juan Carlos I and is integrated within the Anuga Select Ibérica platform, which groups multiple food and beverage segments under one roster.
Exhibition areas and company profile at Meat Attraction
As part of Anuga Select Ibérica, Meat Attraction highlights innovation and business in the meat sector. The fair layout includes adjacent zones for refrigerated and fresh products, frozen goods, dairy and beverages. This configuration eases cross-category contact between manufacturers, processors and distribution players.
How to prepare B2B prospecting at Meat Attraction 2027
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Set clear goals. Limit objectives to a short list such as sourcing OEM suppliers, meeting retail buyers or vetting processing equipment. Clear goals streamline time allocation on the floor.
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Plan your route. Use the exhibitor catalogue to segment visits by product family and prioritize stands that match your procurement or sales criteria.
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Tailor your pitch. Differentiate conversations for retailers, wholesalers and industry suppliers. Time is scarce so open with capability statements relevant to the listener.
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Pack technical assets. Prepare digital documents for immediate transmission: specifications, compliance records and logistics notes are more persuasive than broad marketing materials.
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Fast follow-up. Implement a 72-hour follow-up plan for qualified leads with concrete next steps and timelines.
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Explore adjacent zones. Leverage proximity to refrigerated and frozen areas to evaluate complementary solutions and logistics partners in a single visit.
Visitor and exhibitor tools
Anuga Select Ibérica provides exhibitor services such as LIVE Connect and an exhibitor catalogue that helps structure meeting agendas. Confirm available services at Ifema that support logistics and on-site promotion before arrival.
Closing note and official link
For teams focused on sourcing, sales or technical partnerships in the meat sector, Meat Attraction 2027 groups relevant suppliers within the wider Anuga Select Ibérica format at Ifema. Registration details, exhibitor lists and visitor services are available on the official site http://www.ifema.es/meat-attraction, consult it when you schedule your attendance.
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