--- title: "How to Get Leads at Marca 2027 | DataOrigin" description: "Marca 2027 takes place from January 13 to 14, 2027 in Bologna. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/marca-2027/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Marca 2027](/images/blog_events/marca.webp) # Marca 2027 Bologna, Italy | From January 13 to 14, 2027 Marca 2027 takes place from January 13 to 14, 2027 in Bologna. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](http://www.marca.bolognafiere.it) Retail & Consumer GoodsMarketing & Sales Joaquín Montesinos • Published September 26, 2026 Private label continues to reshape supplier-retailer relations in Europe. Marca by BolognaFiere & ADM concentrates product launches and sector debates over two days in January. ## Dates and venue for Marca 2027 in Bologna Marca 2027 runs on January 13 and 14 at the Bologna Exhibition Centre. The event is announced as the 23rd edition of Marca by BolognaFiere & ADM and targets manufacturers, copackers and retail buyers focused on private label. ## Sectors and company profile The fair covers Food, Non-Food and the Marca Fresh area according to official communications. Participants include brand owners, copackers and technology suppliers for the retail channel. The event is supported by a technical scientific committee and major retailers are represented in its structure. ## Program highlights Published activities include Marca Talks, MARCA TREND and the Marca Awards. The schedule also lists dedicated Fresh area events and a Marca Tech section. An International Buyers Program with open registration facilitates meetings with overseas purchasers. ## Commercial prospecting tips for exhibitors and buyers - Set account targets before arrival and assign team members to specific retailer or copacker prospects. - Prepare clear product specifications for private label proposals covering composition, unit cost and logistical constraints. - Carry concise commercial PDFs and mobile-ready product sheets; quick-reference samples speed decision making in on-stand meetings. - Use the International Buyers Program to book meetings and confirm by email 48 hours in advance to reduce no-shows. ## Key institutional notes The 2027 edition is the 23rd iteration of Marca by BolognaFiere & ADM. The organizers describe the event as the only Italian exhibition dedicated to the distributor brand and it is run by BolognaFiere in partnership with ADM. ## Practical checklist for the visit Buyers should prioritise Marca Talks sessions and the copacking area. Exhibitors should review Marca Awards categories if aiming for additional exposure. Translate technical sheets for target markets and map a route through Food, Non-Food and Fresh zones to maximise meetings. Closing thought: Private label continues to demand flexible production and clear cost models. Marca 2027 provides a concentrated environment to validate product concepts and negotiate listings. Full details and registration are available at [http://www.marca.bolognafiere.it](http://www.marca.bolognafiere.it) ## Imágenes ![](/images/blog_events/marca-marca2026-layout-espositivo-3d-def-eng.webp) ## Looking for the Marca 2027 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is Marca 2027? Marca 2027 takes place from January 13 to 14, 2027 in Bologna. How can I get the Marca 2027 exhibitor list? Sign up for free on DataOrigin to check Marca 2027's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with Marca 2027 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)