--- title: "How to Get Leads at Marathonmall 2026 | DataOrigin" description: "Marathonmall 2026 takes place from October 23 to 25, 2026 in Frankfurt. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/marathonmall-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Marathonmall 2026](/images/blog_events/marathonmall.webp) # Marathonmall 2026 Frankfurt, Germany | From October 23 to 25, 2026 Marathonmall 2026 takes place from October 23 to 25, 2026 in Frankfurt. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://www.frankfurt-marathon.com/programm/marathonmall) Event Management Joaquín Montesinos • Published September 11, 2026 Autumn is when running brands finalise seasonal drops and outlet opportunities, and in Frankfurt that activity condenses across three days at Marathonmall 2026. The sports trade fair linked to the Mainova Frankfurt Marathon brings together shoe makers, apparel suppliers and nutrition companies aiming for direct contact with runners and buyers. ## Dates and venue for Marathonmall 2026 Marathonmall 2026 runs from 23 to 25 October at Messe Frankfurt, occupying Hall 1 Level 2. The exhibition covers 2,600 square meters. Opening hours are Friday 12:00 to 19:00, Saturday 10:00 to 19:00 and Sunday 07:00 to 17:00. ## Sectors and exhibitor profile at Marathonmall 2026 Nearly 100 exhibitors display running shoes, technical apparel, training equipment, supplements, sports medicine services and active tourism offers. The mix of consumer brands and specialised suppliers facilitates on-the-spot comparison of collections and commercial conversations with retail buyers. ## Key figures 45,000 visitors and about 100 exhibitors share the 2,600 m2 space. Bib pick-up is located within the same halls, which increases footfall throughout the weekend. ## B2B prospecting tactics for Marathonmall 2026 Prepare before the fair - Map target exhibitors and request preferred meeting slots. Friday is typically better for in-depth conversations. - Build short product sheets and digital lead-capture forms to register contacts immediately. Engaging at the stand - Focus discussions on measurable product attributes such as weight, materials or performance metrics relevant to runners. - Offer clear next steps: sample shipments, provisional purchase terms and delivery windows. On-the-ground efficiency - Use low-traffic hours for demos and fitting sessions. Sunday mornings coincide with race activities and show higher throughput. ## Practical information for professional visitors Marathonmall combines bib distribution with retail and advisory stands. The compact footprint supports repeated brief meetings and side-by-side product evaluation. Organisers can be contacted via motion events GmbH for exhibitor services. ## Closing recommendation Marathonmall 2026 bundles the running category into a concentrated commercial cycle on 2,600 square meters, useful for sourcing, benchmarking and closing short procurement cycles. Plan meetings in advance, prioritise physical samples and centralise lead capture to convert contacts into orders. Full programme details and participation terms are available at [https://www.frankfurt-marathon.com/programm/marathonmall](https://www.frankfurt-marathon.com/programm/marathonmall). ## Looking for the Marathonmall 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is Marathonmall 2026? Marathonmall 2026 takes place from October 23 to 25, 2026 in Frankfurt. How can I get the Marathonmall 2026 exhibitor list? Sign up for free on DataOrigin to check Marathonmall 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with Marathonmall 2026 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)