Late November in Gothenburg brings a concentrated forum for students and institutions to sort options for study and work. Fast, clear communication is what converts curiosity into follow ups.
Practical information for Kunskap & Framtid 2026
Kunskap & Framtid 2026 runs from 19 to 21 November at Svenska Mässan in Gothenburg. The fair site is well served by bike, bus and tram and this edition includes extended opening on Thursday evening. Entry is free for students and school staff.
Who attends and who exhibits
Visitors include secondary school students, young adults and education professionals exploring higher education, vocational training and alternative study paths. Exhibitors typically represent universities, colleges, vocational providers and organizations involved in recruitment and guidance.
Stages and program areas
The fair features several stages and thematic areas. The Inspirationsscenen hosts sessions about choosing studies, student finances and career orientation. There are also areas for vocational tests and quick guidance sessions aimed at helping visitors find suitable study options.
Practical prospecting tips for teams
- Keep the offer concise. State program type, length and entry routes in under 15 seconds.
- Capture intent, not just contacts. Use QR-driven forms that qualify interest by study field and readiness to apply.
- Offer micro-advising. Ten-minute CV or pathway reviews perform better than long presentations on the stand.
- Secure speaking slots. A presence on stage drives higher-quality traffic to your stand.
- Encourage visitors to use the Mina sidor account to save exhibitors and build a visit agenda.
Visitor logistics to check before arrival
The organizer publishes opening hours, accessibility guidance and on-site dining options. Ticketing and exhibitor services are available through the event platform and the exhibitor service portal managed by Svenska Mässan.
Final note
For education providers the operational objective at Kunskap & Framtid 2026 should be a clear next step for each contact, such as a booked advisory session or a targeted information pack. Plan your schedule and services in advance on the official site https://kunskapframtid.se to maximize conversion during the fair.
