--- title: "ITB Berlin 2027 Dates and Visitor Profile | DataOrigin" description: "ITB Berlin 2027 takes place from March 16 to 18, 2027 in Berlin. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/itb-berlin-2027/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![ITB Berlin 2027](/images/blog_events/itb-berlin.webp) # ITB Berlin 2027 Berlin, Germany | From March 16 to 18, 2027 ITB Berlin 2027 takes place from March 16 to 18, 2027 in Berlin. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](http://www.itb-berlin.com) Tourism & TravelHospitality & Catering Joaquín Montesinos • Published October 3, 2026 International travel professionals converge in Berlin from 16 to 18 March 2027. The fair keeps its geographic layout by destinations alongside focused market segments that structure business meetings and content. ## Dates and venue for ITB Berlin 2027 ITB Berlin 2027 takes place from 16 to 18 March 2027 at Messegelände Berlin. The trade show is open daily from 10 am to 6 pm and pairs the exhibition floors with the ITB Berlin Convention where industry experts discuss trends affecting travel and hospitality. ## Sectors and areas represented at the show The event combines a destination driven floorplan with market segments. Represented areas include Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism and Travel Technology. That segmentation helps locate buyers and partners by product type and market need. ## Key figures for ITB Berlin 2027 The event moves significant professional traffic with 97 000 attendees and 5 500 exhibitors. Those figures illustrate the commercial scale and the variety of supply and demand converging in Berlin. ## Preparing B2B prospecting at ITB Berlin 2027 Preparation must be specific. Identify target markets and map exhibitors by segment before arrival. According to event information exhibitor registration closed on 1 September 2026 and trade visitor tickets were scheduled to be available from December 2026, details that help coordinate outreach and staffing. Practical actions to apply - Use the segmented floorplan to shortlist exhibitors and buyers that match your offering. - Schedule time for sessions at the ITB Berlin Convention to join conversations that open business doors. - Prepare market specific materials so each meeting can move quickly to next steps. ## The convention as a commercial tool The ITB Berlin Convention functions as the trade think tank. It is a space where trends and travel technologies are discussed and where commercial conversations gain context. Target sessions that align with your proposition and use them as hooks to request follow up meetings on the show floor. Final note ITB Berlin 2027 maintains a clear structure by destination and segment that rewards focused, market specific planning. If your aim is B2B prospecting align exhibitor targets with convention topics and secure meetings in advance by consulting the official site at [http://www.itb-berlin.com](http://www.itb-berlin.com). ## Looking for the ITB Berlin 2027 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app?lang=en) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is ITB Berlin 2027? ITB Berlin 2027 takes place from March 16 to 18, 2027 in Berlin. How can I get the ITB Berlin 2027 exhibitor list? Sign up for free on DataOrigin to check ITB Berlin 2027's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with ITB Berlin 2027 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)