Golf travel retail and destination sales converge on the French Riviera every October. IGTM organises a tightly scheduled trade environment for resorts, courses and service providers to meet international buyers.
Dates and venue in Cannes
The market runs from 19 to 22 October 2026 at the Palais des Festivals et des Congrès, 1 Boulevard de la Croisette, 06400 Cannes. The show combines pre-arranged one-to-one meetings with exhibition space and dedicated hours for trade activity.
Who exhibits and who attends
The exhibitor mix for 2026 totals 500 organisations including golf destinations, resorts, courses and suppliers of equipment, technology and apparel. Buyer representation exceeds 300 hosted buyers alongside more than 1,000 trade visitors from over 80 countries.
Decision makers have a strong presence. Published figures indicate 72 percent of trade attendees are final decision makers and 62 percent of buyers attend with budgets above €1 million, which frames the type of commercial conversations held on site.
IGTM Discovery and meeting format
IGTM Discovery is the new expansion aimed at technology, retail, apparel and club operations. The format emphasises scheduled meetings as the primary mechanism for business development, enabling suppliers to present solutions and buyers to compare offers in focused sessions.
Preparing your prospecting at IGTM
Book meetings early and segment prospects by buyer type. Prepare short commercial packs for each appointment including sample itineraries, pricing models and seasonal availability. For technology and equipment bring concise demos or visual material; for destinations focus on market performance and conversion metrics.
Use clear next steps in each meeting with named contacts and deadlines to convert initial interest into contracts. Leverage IGTM Discovery to reach retail or operations buyers separately from travel operators.
Key figures
- 500 exhibitors
- 300+ hosted buyers
- 1,000+ trade visitors
- 80+ countries represented
- 72% final decision makers
- 62% buyers with budgets above €1M
These indicators help calibrate stand investment and sales targets for the week.
Closing note and official link
IGTM 2026 positions golf travel suppliers in front of buyers with significant purchasing power while broadening the market through IGTM Discovery. Review registration, exhibitor services and the buyer programme on the official site http://www.igtmarket.com and lock in meetings ahead of the show.
