The pet care market concentrates product, health and services innovation. Iberzoo + Propet 2027 arrives with an international footprint reflected in key figures: more than 21,500 professionals, over 300 exhibiting companies, 75 international exhibitors and 62 countries represented.
Practical information and venue
Iberzoo + Propet 2027 runs from March 10 to 12 in Madrid. The event takes place at IFEMA - Parque Ferial Juan Carlos I, where organizers provide professional registration, exhibitor maps and tools such as Liveconnect for scheduling meetings.
Exhibitor and visitor profile for this edition
The fair hosts companies in animal nutrition, veterinary health and pharmaceuticals, grooming and beauty equipment, and suppliers of pet accessories and services. Visitor profiles include specialty store buyers, distributors, veterinary clinic managers and procurement heads from retail chains.
Program elements and key areas
The event platform lists an Expo Zone and professional areas with schedules and activities. The website highlights elements like the veterinary congress and the Liveconnect tool. The agenda mixes business-focused sessions and professional training, with resources to consult exhibitor maps and on-site services.
Commercial prospecting and how to prepare
Approach prospecting with specific steps. Start by selecting priority categories on the exhibitor map. Book meetings via Liveconnect or the professional registration channels to secure slots with buyers and distributors. Prepare a concise PDF pack with technical sheets, commercial terms and volume pricing; include Spanish and English versions for international outreach.
At the stand, prioritize small labeled samples linked to QR codes that point to your online catalog and contact forms. Coordinate logistics with IFEMA to confirm power and stand services. Maintain a prioritized contact list and a daily schedule with meeting blocks and time to visit key competitors.
Key figures
- 21,600 professionals registered
- More than 300 exhibiting companies
- 75 international exhibitors
- 62 countries represented
Closing recommendation and official link
If your aim is B2B development in petcare, lock meeting slots before arrival and focus on exhibitors in nutrition and veterinary health. Official resources for registration, exhibitor maps and contact tools are available at http://www.ifema.es/en/iberzoo-propet
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