The Horeca channel concentrates catalogues, technology and professional purchasing over four days in Barcelona. Hostelco 2028 takes place from March 20 to March 23, 2028 at Fira de Barcelona - Recinto Gran Via and brings together equipment for hotels, restaurants and collective catering.
Practical details for Hostelco 2028
Dates and venue are set for March 20 to March 23, 2028 at Fira de Barcelona - Recinto Gran Via. An official app helps manage tickets and activities and supports scheduling meetings and locating halls. Visitor profiles include distributors, hoteliers and procurement managers from collective catering.
Scale and key figures
Hostelco 2028 runs with significant industry reach. The show, strengthened by its alliance with Alimentaria, features 3,000 exhibitors and more than 100,000 visitors. International participation and structured buyer programs generate thousands of business meetings.
Program highlights and hubs
The fair is organized into thematic zones. The Horeca Hub concentrates innovation and includes dedicated areas for Coffee, Bakery and Pastry and Collective Catering. The program features showcookings and technical demonstrations, professional competitions and awards such as the Horeca Awards. Startup showcases and technology areas present automation, collaborative robots and AI applied to kitchen and service operations.
Exhibitor profile and prospecting opportunities
Exhibitors range from equipment manufacturers to kitchen and dining supplies, coffee and bakery specialists, and food and beverage providers. Three practical steps to prepare B2B prospecting at Hostelco 2028:
- Prioritize halls by product and function and build a target list of roughly 20 contacts per zone.
- Use the official app to schedule meetings ahead of the show and reserve slots for demonstrations that matter to technical decision makers.
- Prepare digital technical dossiers and product sheets accessible via QR codes for quick sharing. Set clear post-meeting follow up dates for trials or calls.
Messages that specify technical performance, total operating costs and compatibility with existing installations work better in this market.
What to showcase on the stand
Present solutions with concrete use cases and installation references. Short operational demos prove capabilities faster than long explanations. If your offer includes after sales, document terms and response times. For innovators, schedule specific moments for meetings with international buyers and prepare materials in English and Spanish.
Closing note and official link
Hostelco 2028 keeps a focus on tangible product and commercial outcomes. For commercial teams it is a chance to contrast catalogues with real needs in restaurants and collective catering and to secure meetings with prequalified buyers. Buy tickets, check the program and the exhibitor list at http://www.hostelco.com/en/home and plan your visit with clear objectives.
