--- title: "How to Get Leads at Horeca 2026 | DataOrigin" description: "Horeca 2026 takes place from November 4 to 6, 2026 in Krakow. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/horeca-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Horeca 2026](/images/blog_events/horeca.webp) # Horeca 2026 Krakow, Poland | From November 4 to 6, 2026 Horeca 2026 takes place from November 4 to 6, 2026 in Krakow. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://horeca.krakow.pl) Hospitality & CateringFood & BeverageWine & Spirits Joaquín Montesinos • Published September 11, 2026 The hospitality and food service industries converge in Krakow from 4 to 6 November 2026. HORECA 2026 combines a commercial exhibition with training tracks aimed at buyers from hotels, restaurants and catering operations. ## Dates and venue for HORECA 2026 HORECA 2026 runs 4 to 6 November at the International Exhibition and Convention Center Expo Krakow. This edition merges the HORECA trade show with ENOEXPO wine fair into a single exhibition footprint. ## Sectors and exhibitors at HORECA 2026 Exhibitors cover hotel equipment, restaurant solutions, food products and beverages. ENOEXPO brings wine importers, distributors and producers targeting professional menus and trade buyers. Typical exhibitor profiles include manufacturers of kitchen machinery, hospitality supplies, artisan food producers and wineries seeking trade visibility. ## Program highlights and thematic areas at HORECA 2026 Content tracks include the HORECA Academy and the ENOEXPO Wine Academy. The program features practical workshops for smaller hotel businesses, sessions on sales and marketing for outlets, and winemaking competitions awarding the Medal ENOEXPO. The show also showcases bakery and confectionery products, professional kitchen equipment and business opportunity actions focused on pairing cheeses and wines. ## Key figures from the 2025 edition The 2025 edition recorded 208 exhibitors and 10,253 visitors. The exhibition covered 8,432 square metres and featured participants from 18 countries. These figures illustrate the event’s commercial scale and international reach. ## Preparing B2B prospecting for HORECA 2026 1. Target by channel and buyer need. Prioritise hotel buyers, independent chains and beverage distributors if your product sits in the premium segment. 2. Bring a concise demo. Sensory trials and product demos attract the most attention in hospitality shows; prepare samples, technical sheets and a three minute pitch that links benefits to kitchen or front of house operations. 3. Present clear commercial offers. Have introductory packages and transparent delivery terms for the Polish market. 4. Use the learning tracks to open doors. Attend HORECA Academy sessions and ENOEXPO tastings to start conversations with buyers already engaged in category trends. 5. Follow up fast. Classify leads by priority and send tailored proposals within the first five days after the show. ## Closing note and official link HORECA 2026 reinforces the link between hotel and catering procurement and the wine trade through ENOEXPO. If your goal is to reach professional buyers in Poland, schedule demos and commercial terms ahead of November 4. Registration and event details are available at [https://horeca.krakow.pl](https://horeca.krakow.pl) ## Imágenes ![](/images/blog_events/horeca-horeca-enoexpo-2025-14.webp) ![](/images/blog_events/horeca-horeca-enoexpo-2025-106.webp) ## Looking for the Horeca 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is Horeca 2026? Horeca 2026 takes place from November 4 to 6, 2026 in Krakow. How can I get the Horeca 2026 exhibitor list? Sign up for free on DataOrigin to check Horeca 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with Horeca 2026 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)