Golf tourism combines leisure spending with sizable B2B purchases. Hanse Golf 2027 takes place from 12 to 14 February 2027 at Hamburg Messe und Congress and focuses on equipment, destinations and travel operators for the golf segment.
Dates venue and access
Hanse Golf 2027 runs from 12 to 14 February 2027 at Hamburg Messe und Congress. Visitor information, opening hours and ticketing are available through the event website where maps and travel details are published to plan stand logistics and professional visits.
Key figures for Hanse Golf 2027
Recent event figures show 16,590 visitors and 200 exhibitors. The program includes 27 lectures and an exhibit area of 9,000 square meters. Those metrics indicate the fair’s scale and the volume of professional traffic over three days.
Exhibitor mix and sector coverage
The exhibitor list brings together brands in golf equipment and fashion, tourist destinations, tour operators and services for clubs and associations. The main themes include equipment, golf fashion, destinations, tour operators, training, health and lifestyle, plus gourmet offerings and media. That spread supports both product sourcing and negotiations for travel packages.
Preparing B2B prospecting at Hanse Golf 2027
- Prioritize targets by day. Focus on tour operators and buyers early if your offer aims at distribution. Schedule meetings with equipment and fashion brands during quieter time slots.
- Tailor your materials. Short product decks and buyer-oriented one-pagers outperform general catalogs for trade meetings.
- Book meetings in advance. Use the exhibitor directory to request stand appointments; the show provides contact channels for organizers and exhibitors.
- Plan live demos. If your offer benefits from in-person testing, secure slots in interactive areas where the fair highlights activations.
- Follow up promptly. Prepare email templates with concrete proposals and dates for closing calls within the two weeks after the event.
What professional buyers will find
Hotel buyers, tour operators and club managers will encounter technical equipment, fashion lines and destination offers alongside training and lifestyle services. On-site training areas and activations ease practical assessment and support faster purchasing decisions.
Organize meetings and logistics before travel to convert fair contacts into deals. Detailed visitor information and the exhibitor list are on the official site http://www.hansegolf.com/?lang=en so plan your agenda and outreach in advance for Hamburg.
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