Hospitality and tourism operators face operational shifts that demand new suppliers and technologies. H & T 2027 takes place from 8 to 10 February 2027 in Malaga to map solutions that influence buying decisions.
Dates and venue for H & T 2027
H & T 2027 runs from 8 to 10 February 2027 at the Palacio de Ferias y Congresos de Malaga. Opening hours are 10 am to 7 pm on 8 and 9 February and 10 am to 4 30 pm on 10 February.
What is exhibited and who attends
The show brings together equipment, technology, services and gastronomy aimed at professional channels. Attendees include hotel managers, restaurateurs, tourism companies and procurement professionals. Suppliers of Horeca equipment and digital solutions occupy three dedicated pavilions at the venue.
Program highlights at this edition
The schedule features professional training, sector forums and practical gastronomic spaces. H & T 2027 hosts workshops, business-focused panels and hands on culinary demonstrations where chefs present applicable techniques and products. The event also includes the eighth H & T Awards to recognise innovation in the HORECA channel.
Practical tips for commercial prospecting and networking
For effective prospecting, define a concise value proposition for buyers and technical decision makers. Prioritise product demonstrations and real use cases that show cost savings or operational gains. Prepare digital packets with technical sheets and references to follow up quickly after meetings.
Target the conference and showcooking areas to capture qualified leads. Schedule short pitch slots and prearrange meetings with buyers identified through the commercial dossier or participant lists.
Key figures that frame the show
Previous figures include over 19 000 professional visitors and more than 500 exhibitors. The exhibition area reached 29 500 square metres and filled three pavilions. The program convened over 70 speakers and featured more than 30 chefs, with participation from companies across 15 countries.
Final note
For companies aiming at the HORECA channel, segment your team by client profile, reserve space for live demos and lock meetings with priority buyers in the first two days. Official participation details and resources for exhibitors and visitors are available at the event website http://salonhyt.com.
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