--- title: "How to Get Leads at FutureTec 2026 | DataOrigin" description: "FutureTec 2026 takes place on October 8, 2026 in Hamburg. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/futuretec-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![FutureTec 2026](/images/blog_events/futuretec.webp) # FutureTec 2026 Hamburg, Germany | On October 8, 2026 FutureTec 2026 takes place on October 8, 2026 in Hamburg. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://www.viakom.de/futuretec) Digital TransformationTechnology & IT Joaquín Montesinos • Published September 2, 2026 Decisions about software procurement and AI adoption increasingly hinge on managing vendor dependencies and compliance risks. FutureTec 2026 takes place on 8 October 2026 at Volksparkstadion in Hamburg. The one-day format pairs an exhibition area with a program of keynotes, workshops and practical sessions aimed at comparing solution approaches. ## Dates and venue for FutureTec 2026 The event starts at 10:00 on 8 October 2026 at Volksparkstadion, combining exhibition space with focused sessions and interactive workshops throughout the day. ## Companies and attendee profile at FutureTec 2026 Targeted at decision makers from SMEs, public administration and social sector organizations, the show brings together more than 50 specialist exhibitors on topics such as infrastructure and cloud, data platforms, security and compliance, and AI automation. Attendance is limited to 1,000 professionals to preserve time for technical conversations and follow-up discussions. ## Program and standout activities at FutureTec 2026 The editorial focus is on comparing approaches rather than single-product showcases. The agenda includes keynotes that frame strategic trade-offs, panels that surface competing positions, and workshops that apply methods to concrete problems. Tools like the sovereignty check and themed guided tours help visitors map alternatives against their organizational constraints. Workshops aim for hands-on work on selected issues, moving beyond presentation toward actionable evaluations. Panels highlight tensions and choices where no single solution fits all environments. ## Commercial prospecting tactics for FutureTec 2026 - Segment contacts by decision role and technical need. The audience mixes C-level, IT leaders, procurement, compliance and business units. - Bring concise use cases and measurable impact. Attendees compare solutions under realistic conditions; deliverables that outline architecture, constraints and budget range make meetings productive. - Plan short comparative demos. With over 50 exhibitors onsite, capturing attention requires quick, differentiating demonstrations that show advantages versus open source and proprietary options. - Leverage the sovereignty check in your sales pitch. Framing conversations around long-term dependency and operational fit steers buyers toward durable choices. ## Key figures The show features more than 50 exhibitors and limits attendance to 1,000 professionals. ## Closing recommendation and official link If your objective is to engage buyers who must reconcile technical and managerial priorities, prepare materials that enable objective comparison and fast proof of concept. Tickets and event details can be found at [https://www.viakom.de/futuretec](https://www.viakom.de/futuretec), where the program and workshop information are published. ## Imágenes ![](/images/blog_events/futuretec-webtestbackgroundmesse-zeichenflaeche-2-0.webp) ## Looking for the FutureTec 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is FutureTec 2026? FutureTec 2026 takes place on October 8, 2026 in Hamburg. How can I get the FutureTec 2026 exhibitor list? Sign up for free on DataOrigin to check FutureTec 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with FutureTec 2026 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)