Nuremberg hosts a combined offer of tourism, light automotive and family leisure from 10 to 14 March 2027. The event format demands a focused approach for commercial teams that target both consumers and trade partners in travel and leisure sectors.
Dates and venue for Freizeit, Garten + Touristik 2027
The show runs from 10 to 14 March 2027 at the Exhibition Centre Nuremberg, known locally as Messe Nürnberg. The schedule covers midweek to weekend days and the event site provides separate information areas for visitors and exhibitors.
Sectors and company profiles on site
Freizeit, Garten + Touristik 2027 brings together businesses in tourism and travel, outdoor leisure, sports and family activities. The exhibitor directory lists tourism promoters, activity operators and suppliers of recreational vehicles and sports equipment. Commercial engagement typically splits between direct-to-consumer offers and B2B negotiations with agencies and distributors.
Key figures
Registered attendees: 7,999 visitors.
How to prepare B2B prospecting at the fair
Set clear targets per day and by company type. Prioritize meetings with operators that manage group bookings or regional contracts.
Support materials. Use PDF product sheets accessible via QR codes to reduce paper distribution. Prepare a 60-second pitch for stand and corridor interactions.
Sales approach. Distinguish messages for B2C from those for B2B. For potential partners focus on operational and logistical cooperation instead of product features. Secure a concrete follow-up step before ending each meeting.
Team allocation. Divide staff between walk-in visitors and scheduled meetings. Reserve early and late timeslots for follow-up calls and lead logging.
Practical information for visitors and exhibitors
The official site includes an exhibitor directory and hall plan, plus dedicated sections for visitors and for companies setting up stands. Check the Exhibition Centre Nuremberg travel guidance and the Anreise & Unterkunft section on the event website for logistics.
Closing note and official link
Freizeit, Garten + Touristik 2027 combines tourism and family leisure in a format that rewards targeted commercial preparation over ad hoc outreach. If your aim is to build B2B relationships in tourism, activities or recreational vehicles, segment your approach by channel and use the exhibitor directory to prioritize meetings. Full logistical details and the exhibitor list are available at http://www.freizeitmesse.de
