At the end of September, Saint-Étienne brings together elements of fashion, hospitality and consumer goods in a generalist fair format that mixes a commercial showcase and leisure. Foire Internationale de Saint-Étienne 2026 takes place from 18 to 28 September 2026 at the Parc Expo de Saint-Etienne and offers a practical mosaic for brands seeking direct visibility with customers and buyers.
Practical information about the 2026 edition
The fair occupies the Parc Expo de Saint-Etienne at Boulevard Jules Janin / Allée des Olympiades 42000 Saint-Étienne. The confirmed dates are 18 to 28 September 2026. The ten-day duration allows staggering visits and organizing specific activities by target audience.
Key figures that define the fair
The edition brings significant numbers to scale commercial presence: 220 exhibitors and 61,541 registered visitors in the latest available reference. These indicators show an attendance that combines end consumers and professional buyers over a ten-day schedule.
Sectors and types of exhibitors worth knowing
Foire Internationale combines retail and consumer profiles with a clear representation of hospitality and fashion. Among the exhibitors are brands of direct consumer products, suppliers for catering and clothing firms that work in retail. For B2B companies it is a platform where recurring purchase demand and product testing in front of the public intersect.
How to prepare commercial prospecting in Saint-Étienne
- Segment your offer into three short messages. In the hall you will have seconds to capture interest; define which product to highlight for each audience: end consumer, hospitality buyer and retail buyer.
- Schedule meetings before the event. Use the list of exhibitors to identify buyers and request appointments with specific times at the Parc Expo.
- Optimize sample material. Bring references with clear technical sheets and QR codes that link to prices and sales conditions.
- Plan short, repeatable demos. In a generalist environment, a 5-minute demonstration with tangible samples allows you to evaluate reaction and capture leads.
- Measure leads on the spot. Establish a simple capture and classification process to prioritize follow-ups after the event closes.
Practical information for exhibitors and visitors
Tickets and the list of exhibitors are managed through the official channel. The venue provides loading and unloading access and has local transport connections in Saint-Étienne. The ten-day period allows distributing visits by audience segments and scheduling themed days.
Closing and recommendation
If your goal is to put product in front of consumers and hospitality buyers in a generalist fair format, Foire Internationale de Saint-Étienne 2026 provides visibility and volume in a single location. Check logistical details and the full list of exhibitors on the official website http://www.foiredesaintetienne.com and plan your commercial schedule in advance to make the most of the days at Parc Expo de Saint-Etienne.
Images
