History and roots of Foire de La Latière
The fair at La Latière preserves a tradition with origins that go back to medieval times and pilgrimage rites. Local accounts note that the gathering received the national intangible cultural heritage designation in 2018 and that today it brings together more than 10,000 people in an 8-hectare forest clearing. That combination of history, livestock and regional products defines the character of the autumn event.
Practical information for the autumn 2026 edition
La Foire de La Latière 2026 takes place on the second Saturday of September, scheduled for 12 September 2026 in Saint Aulaye-Puymangou. The autumn edition is described in local tradition as more authentic and admission is free for this day. The site occupies an area in the surroundings of La Latière where stalls are installed under the traditional halles and in outdoor spaces within the forest.
Who attends and what is shown at La Latière
La foire brings together diverse profiles linked to the rural world. The usual programme includes cattle, horses, hunting dogs, poultry and an offer of gardening, horticulture and horticultural produce. Artisans, local producers and traditional catering operators set up in the halles also participate. Among the attractions are agricultural demonstrations, vintage tractor displays and equestrian activities that draw both family and professional audiences.
How to prepare B2B prospecting at La Latière 2026
Identify the relevant segments before attending. Given the weight of livestock and local producers, prioritize contacts related to livestock supplies, agricultural cooperatives and food processing. Bring material that illustrates concrete applications for medium-sized farms and those dedicated to local production. In a regional market environment a direct and demonstrative approach works well: physical samples, compact catalogs and phone contacts to secure follow-up visits.
On site, organize a list of 10 targets per day and plan routes by zones: animals, horticulture and food products under the halles. For technical interlocutors focus on performance data and operating costs; for artisanal producers prioritize proposals related to marketing and small-scale logistics. The autumn edition, with its profile more centered on producers and artisans, favors follow-up conversations rather than immediate sales.
Closing and resources
La Foire de La Latière combines heritage and agricultural activity across 8 hectares and an attendance exceeding 10,000 people, features that shape both logistics and commercial strategy. If your goal is prospecting in the regional market, organize the visit in advance and concentrate efforts on livestock, horticulture and local producers. Check practical information and official contacts on the event website to complete logistical details at http://www.saint-aulaye.com/culture-et-loisirs/les-evenements/foire-de-la-latiere
