Regional crafts return to Lorca from September 24 to 27 with a mix of sales and live activities that highlight handmade production. The 42nd edition takes place at IFELOR and pairs direct retail with demonstrations and participatory workshops.
Practical details for Feramur 2026
Feramur 2026 runs 24 to 27 September at IFELOR Institución Ferial de Lorca. The published program includes live demonstrations, participatory workshops, gastronomy, fashion shows and contests.
Exhibitors and buyers should block full days to cover both the stands and the event activities. Planning time slots for demonstrations and product tastings will maximize visibility during peak visitor flows.
Exhibitor profile at Feramur 2026
The fair brings together artisan trades and local producers with emphasis on consumer goods. Key sectors represented include handcrafted cosmetics and food and beverage items linked to regional production. The format suits workshops, small manufacturers and retail businesses selling directly to attendees.
Cosmetic makers can use the setting to show textures and application methods while food producers can leverage tasting areas to convert interest into immediate sales.
Program features shaping this edition
The program centers on live demos and hands-on workshops. Fashion shows and promotional activities are scheduled to engage diverse audiences. These formats create opportunities for exhibitors to present products in context and generate qualified contacts.
If lead generation is a priority, focus on slots with demonstrations and design short, impactful presentations that communicate craft and quality.
Commercial prospecting advice
- Pre-event preparation
- Craft three core messages for retailer buyers, distributors and end consumers. Bring representative samples and clear sales materials.
- Stand activation
- Schedule short demos at fixed times to draw repeat traffic. Signage should communicate demo times and content.
- Capture and follow-up
- Use a simple contact form capturing name, company, interest and priority. Implement an immediate post-fair follow-up to convert in-person leads.
These tactical moves shorten post-event handling and improve conversion rates from contacts gathered during the fair.
Final note and official link
The hybrid nature of Feramur 2026 combines retail sales with experiential promotion. For exhibitors in cosmetics and food and beverage, an approach that showcases process while enabling on-site purchase is most effective. Check the official site at https://www.feramur.es to review the activity program and secure exhibition space at IFELOR.
