The home market in northeastern Italy blends design, craftsmanship and rising demand for sustainable solutions. Casa Moderna 2026 arrives in Udine with a split weekend format and a cross-disciplinary focus linking architecture, furniture and home tech.
Dates and venue for Casa Moderna 2026
Casa Moderna 2026 runs from 2 to 5 October and from 9 to 12 October in Udine. The event is held at the Fiera di Udine within the Udine e Gorizia Fiere system. The organizer operates from Udine Esposizioni SpA at Via della Vecchia Filatura, 10 in Martignacco.
Sectors and company profiles on show
Exhibitors cover home decor, building and sustainability. Official themes include Casa bio, Casa sicura and Casa green, signaling participation from manufacturers of sustainable systems, renovation suppliers and domestic equipment providers.
Saperi & Sapori as a parallel area
Running alongside Casa Moderna 2026 is the 3rd edition of SAPERI & SAPORI, organized with regional institutions to showcase local crafts and food traditions of Friuli Venezia Giulia. This parallel program highlights an artisanal and territorial dimension relevant for brands with local sourcing or experiential offers.
Program, promotion and reach
The event is backed by a regional communications campaign across press, radio, TV, web, social media, outdoor and digital ads. These channels aim to maximize visibility for exhibitors and activities. The official site features an exhibitor catalogue and options to apply for space, with promotion extending into Veneto and neighbouring areas.
Preparing your B2B prospecting in Udine
- Segment targets by profile. Separate construction professionals, decor retailers and end customers interested in sustainability.
- Bring compact samples and demonstration kits. Tangibility matters in home-focused shows.
- Schedule meetings across both weekends. The two-weekend layout allows initial contacts and follow-ups with visitors returning on different dates.
- Use the connection with SAPERI & SAPORI to propose regionally rooted products or brand experiences tied to local craft and food culture.
Limit printed collateral and prioritize structured contact capture with interest fields and budget indicators to speed post-show follow-up.
Closing note and link
Casa Moderna 2026 stages commercial display and territorial promotion across two weekends in October. Companies focused on home solutions and sustainable building will find channels to present products and engage buyers. To view the exhibitor catalogue or express interest in exhibiting, visit the official site at http://www.casamoderna.it and follow the instructions to request space at Fiera di Udine.
The event underscores an industry tilt toward sustainable and locally anchored offerings, a trend that will shape product selection and commercial strategy in the coming seasons.
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