--- title: "How to Get Leads at Bits & Pretzels 2026 | DataOrigin" description: "Bits & Pretzels 2026 takes place from September 28 to 30, 2026 in Munich. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/bits-pretzels-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Bits & Pretzels 2026](/images/blog_events/bits-and-pretzels.webp) # Bits & Pretzels 2026 Munich, Germany | From September 28 to 30, 2026 Bits & Pretzels 2026 takes place from September 28 to 30, 2026 in Munich. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://www.bitsandpretzels.com/) Entrepreneurship & StartupsInvestmentTechnology & IT Joaquín Montesinos • Published August 28, 2026 Three days in Munich bringing together founders, investors and executives from large companies during the Oktoberfest. The mix of a formal agenda and networking in the festival tent defines the event’s practical proposition. ## Fechas y sede de Bits & Pretzels 2026 Bits & Pretzels 2026 takes place from September 28 to 30 and is held at the ICM – Internationales Congress Center in Munich. The event’s structure allocates two days to conference and exhibition followed by a day dedicated to the Oktoberfest, where interaction moves to a more informal setting. ## Cifras clave de la edición The organizers cap attendance at 7,500 participants and report 250 exhibiting companies in the startup area. The program features practical metrics designed to accelerate contacts: a curated founders-to-investors ratio of 2 to 1, 21,000 meetings facilitated through matchmaking, and 600 decision-making companies with more than €50m in revenue. On the Oktoberfest day more than 270 Table Captains participate, turning that day into a succession of themed tables with capacity for direct meetings. ## Formatos y programa que marcan la agenda The offering combines traditional conference spaces with formats designed to accelerate results. The Startup Exhibition concentrates 250 companies in their own stands. The Pitch Corner allows any entrepreneur to take the center of the hall to present for 90 seconds and receive immediate feedback. The Investors Stage brings together VCs and LPs for debates on fund structure and LP/GP dynamics. Additionally, the event incorporates active matchmaking via an app and a team of over 70 specialists who coordinate one-to-one meetings. The third day shifts the setting to the Oktoberfest, where the Table Captains facilitate concentrated, pre-scheduled conversations. That format reduces formal barriers and enables contacts with decision-makers in an exceptional environment. ## Cómo enfocar la prospección en Bits & Pretzels 2026 Planning in advance. Use the official platform to filter investors, corporates and Table Captains that fit your stage and sector. Reserve one-to-one sessions with priority for investors and potential clients. Bring a polished 90-second pitch for the Pitch Corner and a 30-second version for improvised contacts on the expo floor. At the stand. Define clear objectives by time slot: lead capture, technical demos and commercial validation meetings. Prioritize quick product trials and use cases with procurement decision-makers when the other party has purchasing authority, according to the profiles declared by the event. At the Oktoberfest. Identify beforehand which Table Captains interest you and make sure to choose a table; the format allows you to squeeze in conversations that would otherwise take weeks of email exchanges. Treat the day as an intensive session of qualified meetings rather than a social party. Materials and follow-up. Design a clear follow-up package: a brief email summarizing key points, a link to the demo and a proposed next step within 72 hours. The matchmaking and the 21,000 meetings reported by the organizers require speed to convert intentions into substantive meetings. ## Relevancia para inversores y corporates The combination of an accessible Investors Stage and the high concentration of decision makers with significant revenue makes the event an opportunity to see multiple investment approaches and validate sales strategies toward large accounts. The mix of formats allows alternating between public presentations and private meetings without changing venue. ## Cierre y enlace oficial If your goal is to accelerate a round, validate a pilot with a mid-sized company or expand your network of European clients, define three concrete goals in advance and reserve the essential meetings on the platform. Ticket purchases, admission criteria and operational details are on the official website [https://www.bitsandpretzels.com/](https://www.bitsandpretzels.com/) where access to matchmaking and sponsorship options is also managed. ## Imágenes ![](/images/blog_events/bits-and-pretzels-67c02c163278e50f25b23a6a-captain-gallery-1.webp) ## Looking for the Bits & Pretzels 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is Bits & Pretzels 2026? Bits & Pretzels 2026 takes place from September 28 to 30, 2026 in Munich. How can I get the Bits & Pretzels 2026 exhibitor list? Sign up for free on DataOrigin to check Bits & Pretzels 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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