--- title: "How to Get Leads at BETA International 2026 | DataOrigin" description: "BETA International 2026 takes place from September 27 to 28, 2026 in Birmingham. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/beta-international-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![BETA International 2026](/images/blog_events/beta-international.webp) # BETA International 2026 Birmingham, United Kingdom | From September 27 to 28, 2026 BETA International 2026 takes place from September 27 to 28, 2026 in Birmingham. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://www.beta-int.com) Retail & Consumer GoodsAgriculture Joaquín Montesinos • Published August 28, 2026 The specialist equine and country retail market gathers in Birmingham at the end of September. BETA International 2026 stages two focused days at the NEC aimed at retailers, distributors and buyers across the sector. ## Dates venue and opening hours BETA International 2026 runs on 27 and 28 September 2026 at the National Exhibition Centre NEC, Pendigo Way, Marston Green B40 1NT. Opening hours are 09:30 to 17:30 on Sunday 27 and 09:30 to 17:00 on Monday 28. ## Exhibitor and visitor profile Event information lists more than 200 exhibitors and over 2,000 visiting professionals, showcasing upwards of 3,000 products. Exhibitors cover saddlery, equine feed, bedding and hygiene products, plus field equipment suppliers and specialist retailers. ## Programmes zones and showcases The show programme highlights a New Product Showcase, a Business Pavilion, the Saddlery Skills Showcase and dedicated areas for startups and hosted buyers. These zones let buyers inspect finishes and materials and assess product suitability for their customers. ## Practical prospecting advice for B2B teams - Select a short list of target buyers and confirm meetings before the show using the Hosted Buyer Programme and exhibitor list. - Bring concise sell sheets and material samples. In a show with thousands of items on display, tactile proof points matter. - Prepare order options and lead times. Buyers at the show will compare supply chain and delivery capabilities as much as product quality. - Set measurable meeting goals. Record buyer type and estimated order size to prioritise follow up. ## Key figures presented by the organisers The event is promoted with figures of 200 plus exhibitors, more than 3,000 products on display and over 2,000 professional visitors across two days. ## Closing recommendation with link Plan booth staffing around peak hours and use the show’s feature areas to demonstrate technical strengths. Full registration details, exhibitor lists and the Hosted Buyer Programme appear on the official website [https://www.beta-int.com](https://www.beta-int.com) which should be your reference for logistics and agenda planning. ## Imágenes ![](/images/blog_events/beta-international-beta-int-2.webp) ![](/images/blog_events/beta-international-beta-int-3.webp) ![](/images/blog_events/beta-international-beta-int-4.webp) ## Looking for the BETA International 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is BETA International 2026? BETA International 2026 takes place from September 27 to 28, 2026 in Birmingham. How can I get the BETA International 2026 exhibitor list? Sign up for free on DataOrigin to check BETA International 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with BETA International 2026 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)