Autumn gathers supply and purchasing in hospitality across southern Netherlands and Flanders. BBB Maastricht 2026 runs from October 5 to 7 with targeted areas for food, non-food and drinks and events that connect culinary professionals with the trade floor.
Dates and venue
BBB Maastricht 2026 is scheduled from October 5 to 7, 2026 at MECC Maastricht. The venue also hosts the MICHELIN Guide 2026 ceremony on October 5, an event that brings additional professional attention to the fair.
Exhibitors and visitors
The layout separates a (Non-) Food Area, a Drinks Area and Folie Culinaire for fine dining. The core audience is Dutch and Belgian hospitality professionals including wholesalers, chefs and operators. The organizers report roughly 350 exhibitors in 2025, representing suppliers across ingredients, beverages and equipment.
Key areas and highlighted activities
The fair groups offerings into distinct zones to streamline discovery. Drinks Area concentrates alcoholic and non-alcoholic beverage suppliers while the (Non-) Food Area covers menus, tableware and food ingredients. Folie Culinaire showcases trends in high-end gastronomy and the Michelin ceremony on October 5 draws many chefs and hospitality teams to the same venue.
Practical B2B prospecting for suppliers
- Set precise commercial goals; target buyers by role rather than company size.
- Schedule brief, focused meetings and have product sheets and technical specs ready to send after each contact.
- Use the exhibitor list to pre-select stands in Drinks Area and (Non-) Food Area and plan walking routes to reduce downtime.
- For kitchen equipment and front of house solutions prepare short demos and visual assets optimized for mobile sharing.
- Design your stand for clarity and immediate impact; the fair highlights well-presented exhibition spaces.
Numbers and market signals
Organizers indicate around 350 exhibitors participated in 2025, coming from the Netherlands and Belgium. The Michelin ceremony on October 5 increases media focus and concentrates professionals from the higher end of the restaurant sector on the trade floor.
Closing note
For suppliers targeting buyers in southern Netherlands and Flanders, prioritize a short-meeting agenda and ready-to-send technical material. Register and check exhibitor information and the program at the official site http://www.bbbmaastricht.nl to complete participation arrangements.
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