The shift toward electrification and experiential mobility features in Zurich each November. Auto Zürich 2026 brings brands, product novelties and hands-on zones aimed at buyers, media and industry professionals in the Swiss market.
Practical information
Auto Zürich 2026 takes place from 5 to 8 November at Messe Zürich. The event programme highlights include an EV EXPERIENCE area where visitors can book test drives, a section for manufactory and classic cars, and a presenting partner collaboration that links fair activity with digital platforms.
What to expect at Auto Zürich 2026
Organizers list around 70 brands and more than 80 novelties for the 2026 edition. The event mixes global manufacturers with niche exhibitors and includes a Zurich Auction element that connects collectors and high-end market players.
Programme highlights and exhibitor services
Key formats mentioned for 2026 include the MEDIA DAY tailored to press professionals and a Plug & Play offering that supplies turnkey exhibition stands to reduce exhibitor workload. The EV EXPERIENCE provides a structured path for test drives and buyer interactions.
Key figures
The published ticket sales number for 2026 is 68,053. That figure sits alongside the published counts of brands and novelties and gives a measure of public reach for manufacturers and service providers present.
B2B outreach and commercial focus
Commercial teams should map brands and decide which zones align with their value proposition, prioritizing EV EXPERIENCE for electric mobility products and the manufactory and classic zones for restoration, parts or auction-related services. Schedule meetings in advance and use MEDIA DAY to reach specialised media. Present concise product demos and have multilingual collateral ready for Swiss audiences.
Closing note and official link
Auto Zürich 2026 consolidates new product launches, test drive experiences and auction activity into a compact programme that reflects current mobility trends. Check schedules, ticketing and exhibitor lists at the official site http://www.auto-zuerich.ch/en and plan meetings around the EV and auction zones to maximise contact opportunities.
Imágenes
