The bakery and pastry industry gathers from 26 February to 1 March 2027 in Athens. Artoza 2027 takes place at the Athens Metropolitan Expo and brings together suppliers of ingredients, machinery and solutions for hospitality and decoration.
Dates and venue for Artoza 2027
Artoza 2027 runs over four days at the Athens Metropolitan Expo. The venue hosts demonstrations of bakery and pastry machinery, coffee equipment and product displays across the exhibition footprint.
Exhibitor profile at Artoza
Product categories listed for the show include raw ingredients for bakery and pastry, coffee and beverages, furniture and equipment, pastry and bakery machinery, chocolate and sugar products, dough products and packaging and decoration. Documentation associated with the event records participation from 210 exhibitors representing these segments.
Activities and demonstration areas at Artoza 2027
The event program features ARTOZA Masterclasses and an ARTOZA Lab space dedicated to hands-on demos and testing. The Panhellenic Coffee Championships organized with SCA Greece bring competitive attention to the coffee sector. Supporting materials such as the exhibitor brochure and the exhibition floorplan are available to plan visits and meetings, and a Hosted Buyer program is part of the marketplace mix.
Key figures associated with the show
Published figures for the exhibition include 21,520 visitors and 210 exhibitors. Other public numbers recorded in event materials show attendance levels reaching into the tens of thousands and exhibition activity across roughly 23,000 square meters.
Practical B2B outreach at Artoza 2027
Map the exhibitor list to your sales targets and book meetings in advance through the event platform. Prioritize manufacturers of equipment, ingredient suppliers and packaging providers when your objective is contract supply to bakeries or foodservice. For visibility in the coffee channel use the championships and dedicated coffee area to stage product trials and sampling.
Tactical advice for stands and buyers
Exhibitors should schedule short, repeatable demos and prepare concise technical sheets in English and Greek. Buyers and procurement teams should use the floorplan to design a route by category and block time for masterclasses and ARTOZA Lab sessions where new techniques and prototypes are shown.
Artoza 2027 combines product display with technical programming and sector competitions, making it a concentrated moment for market decisions in bakery, pastry and coffee. More details on schedules and the exhibitor list are available at the official site http://www.artoza.com/en.
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