--- title: "Americana DE 2027 Dates and Visitor Profile | DataOrigin" description: "Americana DE 2027 takes place from September 1 to 5, 2027 in Friedrichshafen. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/americana-de-2027/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Americana DE 2027](/images/blog_events/americana-de.webp) # Americana DE 2027 Friedrichshafen, Germany | From September 1 to 5, 2027 Americana DE 2027 takes place from September 1 to 5, 2027 in Friedrichshafen. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://www.americana.de) Sports & FitnessEntertainment & Leisure Joaquín Montesinos • Published October 14, 2026 Five days in Friedrichshafen focused on western riding and horse life. Americana DE 2027 takes place from 1 to 5 September 2027 at Messe Friedrichshafen and combines trade, sport and evening shows in a single programme. ## Practical information for Americana DE 2027 The event runs from 1 to 5 September 2027 at Messe Friedrichshafen. The fair spans eight exhibition halls and includes trade areas, competition rings and show arenas. The official site hosts the exhibitor directory and the full programme. ## What exhibitors bring this year Exhibitors present western clothing, riding accessories, stable construction and equine care products. Breeders, ranches, travel providers and sector start-ups complete the range. The mix of stands and live demonstrations allows buyers to compare equipment, inspect stable installations and evaluate after-sales services. ## Programme highlights and competitions The schedule pairs daily tournaments across more than 50 classes with emotional evening shows. Prize money totals 250,000 € across several disciplines. New for this edition is the Bluebird Café Lake Constance, a music stage with country live acts open with a separate ticket. The Media & Creator Lounge offers meet and greets and autograph sessions with notable figures of the riding scene. A health forum is complemented this year by a dedicated equine health congress, expanding scientific and practical content for veterinarians and equine professionals. ## Commercial prospecting advice for exhibitors and buyers - Study the exhibitor directory and pre-select targets before arrival. Use the online listings to schedule meetings. - Plan short morning meetings and reserve afternoons for demos and ring observations to see products in use. - Prepare concise technical data sheets and compact samples. Provide materials in German and English for international contacts. - Leverage the Media & Creator Lounge to approach creators and media quickly and efficiently. - If your product relates to veterinary care or horse welfare, include the health congress in your visibility plan to reach specialist audiences. ## Audience profile and exhibition opportunities Americana DE 2027 appeals to western professionals, lifestyle enthusiasts and spectators of equestrian sport. For B2B suppliers, the event supports showcases of large-scale solutions such as stable builds as well as direct retail of apparel and equipment. ## Closing note and official link For companies aiming to meet European buyers and demonstrate products in live competition settings, Americana DE 2027 assembles the right mix of trade and sport. Check tickets, exhibitor listings and the programme at the official site [https://www.americana.de](https://www.americana.de) to coordinate meetings and logistics. ## Looking for the Americana DE 2027 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app?lang=en) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Capture the contacts at this trade show Scan badges and business cards with the free DataOrigin Lead Scanner app. Contacts stay only on your phone. [Get it on Google Play](https://play.google.com/store/apps/details?id=es.dataorigin.leadscanner&referrer=utm_source%3Ddataorigin_web%26utm_medium%3Dfair_page%26utm_campaign%3Dlead_scanner%26utm_content%3Damericana-de-2027) [More about Lead Scanner](https://dataorigin.es/en/tools/trade-show-lead-scanner/) ## Frequently asked questions When is Americana DE 2027? Americana DE 2027 takes place from September 1 to 5, 2027 in Friedrichshafen. How can I get the Americana DE 2027 exhibitor list? Sign up for free on DataOrigin to check Americana DE 2027's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with Americana DE 2027 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)